The home of the vernissage of Motor Bike Expo is a place filled with rich history and charm. Every year the Palazzo della Gran Guardia is the perfect place to get together before the world’s largest show dedicated to custom motorcycles. This impressive “palazzo” is located in the most elegant urban area of the city, Piazza Bra, also the site of the Arena. The grand staircase guides guests inside to a large hallway that’s been transformed into a showroom, complete with a stage, two cocktail bars, and a range of displays featuring our partners and unique motorcycles. After the bikes and our featured guests have been presented, everyone is invited to enjoy the rich buffet available in the dining area.
The most influential people in the motorcycling world are present at Vernice & Benzina: company heads, riders, team managers, designers, show VIP’s, institutions, journalists, and everyone who represents the excellence of the two-wheel world. It is an evening dedicated to networking and the pleasure of sharing an experience with people who all share a common thread: the passion for motorcycles.
The evening also includes a formal presentation of Motor Bike Expo. This is when we will share the content and news about the event, the success stories of those present, newly unveiled motorcycles, ambitious projects, and new initiatives that will help shape the future of the industry.
Our partners who engage in our initiate enjoy the highest level of visibility: indoor and outdoor signage, newsletters, sampling, and visitor-targeted activities are just a few of the tools available to them during the show. Brands such as Bulleit, Metzeler, Motul, Red Bull, and Virgin have supported Vernice & Benzina in various ways: conferences, cocktail bars, musical entertainment, and giving testimonials.
The motorcycles that are displayed at Vernice & Benzina are incredible pieces of craftsmanship, custom creations, the machines of champions, and motorcycles that have made history. This event is often used as an elegant showcase premiere for new models and special projects. The same motorcycles will then be presented to the public at Motor Bike Expo.