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The exhibition of the brand or the highlight of a new product are the best ways to reach clients, even better than the media coverage.

Motor Bike Expo, thanks to the high selected public and to the great affluence (more than 130.000 visitors in the 2012 edition), is able to create an important relation between companies and consumers.

The location of Verona Fair facilitates the contact with dealers coming from East Europe and from Austria and Germany. This represents a great opportunity for companies to develop a “business to business” activity. For this reason it is very important to highlight the brand during the event.

Great attention also for the collateral events, such as meeting on road safety and on ecology, exhibitions (indoor and outdoor), test-drive and competitions.

In each area it is possible to hang advertising materials, in order to draw the public attention.

Area titolation: competition or event titolation. Promotional tools posting (banner, signs, inflatable and so on). Signs to be hanged in the Fair Trade (poster, big signs, banner, and so on).

Posting of advertising signs inside the pavilions (posters, banners and so on). Flyers distribution by hostesses or pop-up display.