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Motor Bike Expo
MBE
[ MOTOR BIKE EXPO ]
The Motorcycle Show

Motor Bike Expo is the trade fair that focuses on the motorcyclist and the use of motorcycles: components, accessories, clothing, journeys, destinations…

A mix whose main ingredient is the sharing of passion, which at MBE is expressed at the highest levels, overcoming the boundaries of the motorcycle sector and making MBE a stylish and trendy event, highlighting the uniqueness that distinguishes each two-wheel enthusiast.

Recognized as the world’s largest custom motorcycle event (with more than 170,000 visitors, over 700 exhibitors and 100,000 m2 of exhibition area) it is the event for anyone who has always wanted to rise above the masses and conventions, living a life in search of what’s “special”, for “unique pieces”, for friends with whom to share emotions and experiences to remember.

At MBE visitors have the opportunity to admire unique motorcycles from around the globe, customized by renowned international builders, as well as finding the latest models from major motorcycle manufacturers.

Another aspect that makes MBE a unique event is the possibility of purchasing apparel, accessories, and components offered on the market: a universe of solutions to make your motorcycle and your way of being a motorcyclist special.

What truly makes it stand out is that you can get up close to any type of motorcycle: from racing on the track to off-road, from the custom traditions flowing into tourism and the most advanced technology, such as the world of electric motorcycles. All the sectors that represent the entire motorcycling world present under one roof.

170000
VISITORS
700
EXHIBITORS
4
DAYS
100000m2
OUTDOOR AREA
SECTORS
[ 9 sectors - something for every taste ]
MBE Sectors

From Custom to Café Racer, moving on to Sport and Racing, all the way to Touring and more...

CUSTOM

Custom is the true gem of Motor Bike Expo: enthusiasts, companies, and the most important customizers on the planet rally in Verona to experience this special weekend dedicated to everyone who loves personalization. More than 20.000 sqm are dedicated to this sector, housing unique creations, accessories, bike shows, artisans, and artists which all mix together for four days of celebrations. A unique setting where “doing business” mixes effortlessly with the pleasure of experiencing a one-of-a-kind event together.

CAFÉ RACER

Café Racer has quickly become another important theme at MBE. It’s no longer just a trend, but a true, established style. You can find everything in one entire hall which takes on a “lounge” atmosphere all thanks to the hand built pieces displayed by the best customizers and major manufacturers together with fashion brands and the world of personalization.

SPORT

Thanks to the participation of the largest motorcycle manufacturers, as well as being the first important date on the motorcycling calendar, MBE is the prime occasion to get sneak-peaks at new productions models, the latest technology, and all of the newest apparel lines.

RACING

The Racing world reignites and bring to Verona accessories, technical apparel for the track and, above all, world Champion riders, Teams, and the presentations of the most important trophies. All of this together creates a festive atmosphere which spreads through the stands, transforming business into an occasion for enthusiasts.

TOURING

The Touring sector is very important to Motor Bike Expo. Motorcycles accessorized with bags and frame modifications designed for long journeys are the stars; however, the goals is to give visinility to the territory with ideas and recommendations on where to go and what to do. Here you’ll find detailed itineraries carefully put together by institutions and specialised tour operators.

OFF ROAD

Away from paved streets, there’s another world… Off Road, which at MBE is constantly growing in terms of dedicated space and investments, where companies exhibit new models and important figures who have made history at the Dakar and other major rallies. When it comes to Cross, Trial, Enduro, and everything that rolls on tessellated tires, the Off-Road area has it all.

HERITAGE

The unique motorcycles of the past that have left an undeniable mark on the history of motorcycling are displayed at Motor Bike Expo by collectors and museums as a tribute to cultural and stylistic heritage. An area where collectors can find special parts, carry out carefully researched business, and make the dreams of a lifetime come true. A real paradise for collectors!

SCOOTER

Becoming fundamental for those who live in large or medium city centers, scooters have been everything from a mode of transportation to an iconic status symbol. At Motor Bike Expo, visitors will find big brand names alongside newer companies seeking to enter the market, both with solutions to meet evolving customer needs and demands. On two or three wheels, this Scooter offering in Verona is an important occasion for answering your questions and finding offers in the first days of the new year.

SECOND-HAND

The Second-hand Area is an opportunity to take advantage of the high visibility and buyer traffic that comes with an international event such as Motor Bike Expo. An area dedicated to the sale of used motorcycles, both by dealerships and private sellers

EXPERIENCE
[ Constant growth since 2009 ]
Previous editions

Motor Bike Expo has recently celebrated its 10th anniversary, breaking records every year

More visitors every year

2020
170000
2019
170000
2018
167000
2017
160000
2016
155000
2015
150000
2014
140000
2013
130000
2012
125000
2011
120000
2010
100000
2009
95000

MBE 2019 Report

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Over the past 10 years, MBE has hosted well over 700 exhibiting companies in the motorcycle industry, with major manufacturers, top customizers, and the most renown brands in apparel, accessories, and components

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