MBE is the world leader in motorbike customization


Number of visitors is constantly growing years after years


The cost for exhibitors is affordable and sustainable, ask for a quotation!


The visitors' target audience consists of motorbike enthusiasts who are 'hungry for novelties'


In synergy with MBE you will be able to plan tailor-made activities for your company


MBE connects your brand directly with the end user


In some of the fair's area it is possible to sell your product


The first event on the calendar inaugurating the new season


Verona is located in a strategic geographical spot


The event lasts only three days, from Friday to Sunday
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    Your front door to the European market
    An ever-evolving and unmissable appointment - point of reference for the two-wheel industry for 15 years
    Motor Bike Expo is a mix whose main ingredient is the sharing of the love for motorcycles, which at MBE is expressed at the highest levels, overcoming the boundaries of the two-wheel industry, making MBE a stylish and trendy event.
    Recognized as the largest European custom motorcycle event (with more than 170,000 visitors, over 700 exhibitors and 100,000 square meters of exhibition space in 2020), it is the trade show to admire unique motorcycles customized by the best internationally renowned customizers as well as finding the latest models from the major motorcycle manufacturers along with accessories and apparel for riders.
    Motor Bike Expo is not just a simple static exhibition, but rather an unmissable showcase for companies which can meet face-to-face with true enthusiasts and talk to them to understand their needs, expectations and feedback on services and products.
    Visibility is the real strength of this event that, thanks to marketing mix operations, is a valuable opportunity to talk to motorcyclists, sharing news, promotions and special projects. Another peculiarity of MBE is the possibility to sell directly at the fair.

    How to exhibit

    Being actively present by exhibiting at an international and authoritative event such as Motor Bike Expo has multifunctional and far-reaching advantages that allow a wide range of business figures to get in contact with your company: distributors, suppliers, partners, sponsors, and, not least of all, consumers and end-users.

    Dedicated areas

    Every hall is associated with a specific category of the market. Three halls are dedicated to the Custom sector; two to the Sport world; one hosts the newest trends such as Café Racer, Scrambler, and Flat Track; to finish, there’s the Off-Road area, Touring, Used, and Merchandising. To discover all of the sectors, visit the page (sectors).

    Stand Fittings

    In order to guarantee the esthetic standard of the Event, each Exhibitor is required to mount a stand fitting in their space. Should they not have one, the fitting can be rented directly at Veronafiere. For further information, visit the page stand fittings.
    The biggest names in motorcycling exhibit at Motor Bike Expo
    MBE is a golden opportunity for visibility and marketing for companies looking to communicate directly to motorcyclists. Over 170.000 visitors from all over Europe (and beyond) make Motor Bike Expo the largest event in Europe dedicated to the personalization of motorcycles.
    Over the years the event has grown exponentially, attracting the major manufacturers who participate on a country level with full line-ups of brand new models. Accessory, component, lifestyle, and technical apparel producers exhibit with their new collections and new additions to their catalogues. Alongside content-rich displays, Motor Bike Expo is supported by internationally renowned partners such as Liqui Moly, Red Bull, Virgin Radio and Jeep.

    Admission request

    Participation is dependent on the completion of the Admission Form. The form must be requested from the Event Organizers and returned before December 15. Admission Forms not accompanied by the deposit payment or other requested documents will be accepted with reserve.


    Sales are permitted in Hall 3 and 7. In all other halls, sales are permitted exclusively if given approval by the Event Organizers. It is absolutely forbidden to sell products of a company that is not participating at Motor Bike Expo. The only exception to this is within the marketplace, Hall 7.
    [ About MBE ]

    Over the past 15 years, MBE has hosted well over 700 exhibiting companies in the motorcycle industry, with major manufacturers, top customizers, and the most renown brands in apparel, accessories, and components