MBE is the world leader in motorbike customization


Number of visitors is constantly growing years after years


The cost for exhibitors is affordable and sustainable, ask for a quotation!


The visitors' target audience consists of motorbike enthusiasts who are 'hungry for novelties'


In synergy with MBE you will be able to plan tailor-made activities for your company


MBE connects your brand directly with the end user


In some of the fair's area it is possible to sell your product


The first event on the calendar inaugurating the new season


Verona is located in a strategic geographical spot


The event lasts only three days, from Friday to Sunday
An ever-evolving and unmissable appointment - point of reference for the two-wheel industry for 15 years
Motor Bike Expo is a mix whose main ingredient is the sharing of the love for motorcycles, which at MBE is expressed at the highest levels, overcoming the boundaries of the two-wheel industry, making MBE a stylish and trendy event.
Recognized as the largest European custom motorcycle event (with more than 170,000 visitors, over 700 exhibitors and 100,000 square meters of exhibition space in 2020), it is the trade show to admire unique motorcycles customized by the best internationally renowned customizers as well as finding the latest models from the major motorcycle manufacturers along with accessories and apparel for riders.
Motor Bike Expo is not just a simple static exhibition, but rather an unmissable showcase for companies which can meet face-to-face with true enthusiasts and talk to them to understand their needs, expectations and feedback on services and products.
Visibility is the real strength of this event that, thanks to marketing mix operations, is a valuable opportunity to talk to motorcyclists, sharing news, promotions and special projects. Another peculiarity of MBE is the possibility to sell directly at the fair.
Motor Bike Expo is your front door to the European market.
Motor Bike Expo is without a doubt the ideal point of reference for companies looking to grow and strengthen their network with top brands in the European market.
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    How to exhibit

    Being actively present by exhibiting at an international and authoritative event such as Motor Bike Expo has multifunctional and far-reaching advantages that allow a wide range of business figures to get in contact with your company: distributors, suppliers, partners, sponsors, and, not least of all, consumers and end-users.

    Dedicated areas

    Every hall is associated with a specific category of the market. Three halls are dedicated to the Custom sector; two to the Sport world; one hosts the newest trends such as Café Racer, Scrambler, and Flat Track; to finish, there’s the Off-Road area, Touring, Used, and Merchandising. To discover all of the sectors, visit the page (sectors).

    Stand Fittings

    In order to guarantee the esthetic standard of the Event, each Exhibitor is required to mount a stand fitting in their space. Should they not have one, the fitting can be rented directly at Veronafiere. For further information, visit the page stand fittings.
    Harley-Davidson a Motor Bike Expo
    The biggest names in motorcycling exhibit at Motor Bike Expo
    MBE is a golden opportunity for visibility and marketing for companies looking to communicate directly to motorcyclists. Over 170.000 visitors from all over Europe (and beyond) make Motor Bike Expo the largest event in Europe dedicated to the personalization of motorcycles.
    Over the years the event has grown exponentially, attracting the major manufacturers who participate on a country level with full line-ups of brand new models. Accessory, component, lifestyle, and technical apparel producers exhibit with their new collections and new additions to their catalogues. Alongside content-rich displays, Motor Bike Expo is supported by internationally renowned partners such as Liqui Moly, Red Bull, Virgin Radio and Jeep.

    Admission request

    Participation is dependent on the completion of the Admission Form. The form must be requested from the Event Organizers and returned before December 15. Admission Forms not accompanied by the deposit payment or other requested documents will be accepted with reserve.


    Sales are permitted in Hall 3 and 7. In all other halls, sales are permitted exclusively if given approval by the Event Organizers. It is absolutely forbidden to sell products of a company that is not participating at Motor Bike Expo. The only exception to this is within the marketplace, Hall 7.
    BMW a Motor Bike Expo

    What is Motor Bike Expo?

    Motor Bike Expo is an event recognized as the most important and prestigious in the world for customized motorcycles. Over 170.000 visitors meet here in Verona, a number that grows every year and confirms that it’s the beating heart of the international motorcycle scene.

    It is a point of reference for the most important brands in the motorcycle industry spanning from Special to Sport, also including the worlds of Off-Road and Touring.

    Where will the event be held?

    The address for Veronafiere is Viale del Lavoro 8, Verona. To find out how to reach MBE and where to park, visit the page “How to arrive” on our website.

    How can I become an exhibitor?

    To find out how to be an exhibitor at MBE, visit the “How to be an exhibitor” section; to learn more, fill out the form in the “Contact Us” section with all of the questions you may have. We will be happy to respond to you.

    How can I purchase tickets?

    During the event days, it is possible to purchase tickets directly from the Veronafiere ticket offices. To purchase pre-sale tickets, you can use either TicketOne or Viva Ticket. To learn about all of the different types of MBE tickets and prices, visit the “Tickets” page.

    Where are the Veronafiere ticket offices?

    The ticket offices where you can purchase your ticket for Motor Bike Expo can be found at the three entrances to the event: Cangrande, San Zeno, and Re Teodorico.

    How can I contact you?

    For generic requests, fill out the “Contact Us” form or use our WhatsApp service by sending us a message at this number: +39 3477488114

    What is the Privilege Club?

    The Privilege Club is the digital pass for accessing all of the benefits and contests at MBE.

    Subscribing to the Club is free and easy and guarantees discounts, benefits, advantages, free tickets for the biggest motorcycle events… What are you waiting for? Visit the Privilege Club section of the site and register!

    How can I orient myself inside the exhibition center?

    There are numerous ways to orient yourself inside the exhibition center.
    You can consult “Pole Position”, the official Motor Bike Expo Guide, distributed for free at the entrances of the event and at the “Info Points”.

    The most relevant information can be found on the “big tower” totems positioned in the main outdoor walkways of the event, and our Hostesses are available to respond to all visitors’ questions at the Info Points in the galleries.

    Where are the Info Points inside the event?

    The Info Points can be found in the galleries between halls 2/3, 4/5, 6/7.

    Information on disability

    Procedures will be applied in accordance with the law. People with disability over 80% may enter the event for free by showing their card and valid ID at the ticket office. Accompanying persons are eligible for the discounted ticket.

    What is the price of the ticket for people accompanying someone with disabilities?

    Visitors accompanying people with disability over 80% are eligible for the discounted ticket.

    Are there ticket offices dedicated to disabled people?

    No, there are no ticket offices dedicated exclusively for disabled people.

    Is there dedicated parking for disabled people?

    Yes, on the fair grounds of Veronafiere there are reserved parking spots for disabled people.

    Is it possible to rent wheelchairs for disabled people?

    No, this service is not available.

    Honda Motor a Motor Bike Expo
    [ Constant growth since 2009 ]
    Previous editions

    More visitors every year

    MBE 2020 REPORT

    [ About MBE ]

    Over the past 15 years, MBE has hosted well over 700 exhibiting companies in the motorcycle industry, with major manufacturers, top customizers, and the most renown brands in apparel, accessories, and components

    [ Need a hand with your stand? ]
    Setups and stands

    Give value and shape to your company’s image with the help of MBE. We are prepared to carry out projects and setups for your visibility at Motor Bike Expo.

    le hostess di Motor Bike Expo
    le hostess di Motor Bike Expo
    le hostess di Motor Bike Expo
    [ Need a hand with your stand? ]
    Hostess service

    MBE, through its partners, can help with finding:

    • Hostess
    • Stewards
    • Translators
    • Other assistants