Europe’s leading international custom motorcycle competition

Hosted inside Hall 1, the MBE Premium Selection is the signature bike show of Motor Bike Expo, created in partnership with the renowned Lowride Magazine.

This exclusive showcase brings together some of the most talented custom builders from around the world, presenting their latest creations in front of more than 170,000 passionate visitors who fill the halls of Veronafiere each year.

A high-profile contest designed to highlight outstanding craftsmanship, vision and innovation — under the spotlight of one of the most influential motorcycle events in Europe.

The initiative will take center stage in Hall 1, enhanced by a striking setup of lights, platforms and dedicated graphics. Builders selected for the show will also receive two passes granting access to the MBE Lounge, another new feature introduced by the organizers specifically for this edition.

Beyond competing for valuable prizes and prestigious awards offered by the program’s partners, participants will have the opportunity to showcase their creations as true highlights of the event. The most outstanding builds will be featured on the large digital walls throughout the show and presented in detail on the official MBE and LowRide websites. Additionally, each selected builder will receive an official certificate to display in their workshop and benefit from the attention of the LowRide editorial team, with special coverage and in-depth features in the renowned magazine.

Last year, Werner of VM Cycles impressed the jury with an extraordinary build, winning a motorcycle to customize — the Royal Enfield Shotgun 650. He is currently working on its transformation, and the custom version will debut in world premiere at MBE 2026.

The initiative has also attracted the interest of prestigious partners, including Royal Enfield, Metzeler tires, Schott NYC apparel, Simpson Helmets, accessory brands Rebuffini, Malparidos and Tosi, as well as beverage partners Roby Marton and Santero Spritz — all supported by the invaluable involvement of LowRide Magazine.

What are you waiting for? Submit your application and aim to place your custom build among the most appreciated by the jury — Motor Bike Expo visitors expect something extraordinary!