MBE offers a dynamic event
Presenting a special edition at Veronafiere. May 28th – 30th 2021.
The most important event in the world dedicated to motorcycle personalization is being moved down the calendar. The new dates for the rescheduled MBE 2021 are Friday 28th May to Sunday 30th May, bringing with them a revised format for the event.
A brand new approach is being developed by the Motor Bike Expo organizers, setting the stage for a fully immersive experience at MBE: rumbling engines, moving motorcycles, and even more outdoor activities such as demo rides and competitions.
MBE, in its special edition, will offer test rides of the newest models from top motorcycle, accessory, and apparel manufacturers. Aside from the products, MBE has always been aware of its role as a meeting point between motorcyclists and the services designed specifically for them, such as tour operators, moto clubs, racetrack initiatives, off-road trips, and everything motorcyclists need.
The foremost obligation to safeguard everyone’s health alongside the current situation means that holding the event on Easter weekend would be impossible, after originally moving the original January dates. A decision, even if not the easiest, made in order to guarantee the high standards that exhibitors and visitors alike have come to expect.
“The concern tied to the continuation of cases demonstrated by officials pushes us to delay the return to large public events. Our focus is concentrated on the possibility of start again with a trade fair that works for all parties involved. We want to create this ‘new MBE21’ with the contributions from all the important figures in the two-wheel sector, who after MBE 2020 haven’t had the possibility to meet in a professional international setting; this will be the moment to start again, to return and grow together. Right now we are obligated to continuously monitor the situation – we must make the best decisions to defend our companies and our employees. We work together with one of our partners, such as Veronafiere, which has invested in tools and technologies that enhance the safety standards for the health of our exhibitors and visitors.”
Francesco Agnoletto, MBE Founder and CEO.
“We decided to create a special formula for the event that permits us to set the dates for the end of May for a completely dynamic edition, with even more energy and desire to meet together safely. Many organizations have done their best to hold virtual events on digital platforms, but the motorcycling world is one made of passion and emotions that only a live experience can deliver; our role will be to be launching pad from which to re-start and re-ignite those emotions.”
Paola Somma, MBE Founder and Marketing & Sales Manager.
Along with the dates, the format is changing for an event that has successfully become an international point of reference for the two-wheel industry and that strives to maintain this status with this new dynamic setup, taking full advantage of the last weekend in May. MBE is preparing for an edition even further tailored for motorcyclists thanks also to fairer weather and longer days.
One of the key features of this special edition of MBE will be the Demo Rides and the increase in all outdoor activities which will take place around the fairgrounds. Enthusiasts will finally be able to reach the event more comfortably by motorcycle; once they have arrived at the fairgrounds, they will find a parking lot dedicated exclusively to motorcycles – complete with a “cloakroom” for helmets – along with a shipping point which will allow visitors to mail back home any products bought from the stands at the event.
MBE 2021, May 28 – 30 at Veronafiere
