THE DISPLAY OF THE 50 AND 125 MODELS FOR YOUNGER PEOPLE

After the success of last year’s edition, doubles the area dedicated to 50 and 125cc models Newly introduced in January and welcomed with great enthusiasm and interest by motorcycle manufacturers and the Motor Bike Expo audience, the RiderZone is an exhibition of models from small displacements: 50 and 125.

The goal is to engage as many young people as possible to inform them about what the market today can offer new motorcyclists.

A project dedicated to “Gen Z,” which represents the future of our industry. An opportunity to excite and enthuse the very young about our wonderful world.

HEY, WHAT’S UP?!

In addition to the display of new models, for the 2024 edition we will create a “young” village with collateral content in order to attract and engage the target audience.

• Meet and greats will be organized with nationally known Youtubers
• A photo booth area will be created where visitors can create a set where they can take selfies and reels
• We would like to involve a shop reselling sneakers.
• One area will be dedicated to motorcycle-themed gaming with console installations that visitors can use for free
• An area dedicated to street culture with graffiti, artists, street wear, skate, long board…
• A space for a more tech proposal where it will be possible to buy action cams, drones, various materials for content creators directly at the fair…
• The intention is to involve students and schools already participating in our MBEducation program (over 1,000 students in the 2023 edition)

The project involves setting up a large exhibition area in the heart of MBE 2024, exactly in Hall 5.

A pavilion involving multiple worlds: street, racing, off-road, heritage and electric; with the presence of motorcycle manufacturers, manufacturers and distributors of clothing and accessories as well as proposals and itineraries for motorcyclists.

OPERATION PIGGY BANK

Free tickets for the very young and discounted tickets for the young!

Motor Bike Expo is concretely committed to this project with the aim of bringing new generations closer to two-wheelers, setting the ticket price at €12 for under-14s, and €16 for 14-17 year olds.

EXPONENTIAL NETWORK

This area will not only be an exhibition area but will be a real social room where kids will have the opportunity to meet their favorites and see the new models up close.

The area will allow them to meet some of the industry’s most famous influencers, who will help the project gain really important visibility, thanks to the synergy and network created by all the players involved in the initiative.

HOW CAN HOUSES PARTICIPATE?

• Exhibiting a 125cc or 50cc motorcycle model with gears.
• Engaging an influencer or testimonial that appeals to the 14-18 year old target audience.

Each House will have one or more motorcycles on display and a testimonial to tell about them, as well as promote the initiative in the weeks leading up to it.

Motor Bike Expo will give maximum visibility to the project through live exposure and through official event channels; Moto.it will create editorial content to be disseminated via social and web.